Defining diarrhoea
Customers with diarrhoea may describe having a tummy bug, food poisoning or traveller's diarrhoea. Lifestyle pressures, infection or medical conditions can all be triggers of diarrhoea,3 which can be a real inconvenience for your customers, interfering with their daily activities, or leading to dehydration.
Diarrhoea can be defined as acute, persistent or chronic. Customers with persistent/chronic diarrhoea should be referred to their GP.
- ACUTE
- Lasts less than 14 days1
- Usually comes on suddenly and clears within a few days3
- PERSISTENT
- Lasts longer than 14 days, but less than 4 weeks1
- CHRONIC
- Lasts more than 4 weeks1
- Continuous/prolonged diarrhoea