Screenshot 2023-02-21 at 17.12.54.png

A different approach to pain

Complete this interactive video to rethink your pain recommendations and ensure you offer every customer the most appropriate advice


Did you know?

30% of consumers are looking for a better solution to treat or manage their pain.1

Pain relief is the highest sales value category of over-the-counter (OTC) medicines in Great Britain.2

Research carried out in 2021 showed that, on average each week, pharmacy staff are asked about medicines for headaches 31 times, back pain 29 times, muscular pain 28 times and joint pain 25 times.3

The same research showed that up to two thirds of pharmacy staff consider generic paracetamol or ibuprofen to be most suitable for treating mild-to-moderate pain.3

Are you recommending the most appropriate pain relief for your customers?


  • Understand what NICE guidance recommends for the management of different types of pain
  • Be able to recommend appropriate pain relief for customers with mild-to-moderate acute pain
  • Know when customers should be referred to their GP
Product information is available at the end of this module

Content developed by Reckitt working with CIG Healthcare Partnership.
© 2022 CIG Healthcare Partnership

Job number: RB-M-108867   Date of preparation: December 2022